What the reviewers said!

What the reviewers said!

“Deliver Business Value with IT provides a good overview of the ways a CIO can provide valuable and effective support to your company strategy. The reader will learn robust approaches to navigate the ever changing IT and global economic landscapes and deliver to next generation business drivers of IT architecture. “Deliver Business Value with IT” is an extremely solid piece of work that comes across as the A-Z reference of how to execute and implement IT strategy from a CEO and CIO level perspective.

Deliver Business Value further helps us understand how to leverage business concepts brought forward in: Blue Ocean Strategy (W. Chan Kim and Renée Mauborgne), Business Model Generation (Alex Osterwalder & Yves Pigneur), The Balance Scorecard, The Strategy Focused Organisation, Alignment, Strategy Maps, Mastering the management system, Managing Alliances with the Balanced Scorecard (Kaplan and Norton), Breakthrough IT: Supercharging Organizational Value Through Technology (Patrick Gray), The Marshmallow challenge and the Customer Journey by IDEO.”

(Andrew Loveless has held executive roles in Accenture, GE Capital, Saba and Co-founded Element8)

The CIO and IT department must focus on to support business objectives, the business strategy and to be able to demonstrate how they do this (that is to spell out a valid IT strategy and a value proposition to the business). To do so they need to manage IT like a business and be responsible to profit and loss.

“Deliver Business Value with IT” has inspired me to approach the “how” differently, that is to think differently for the future development of IT services and the Enterprise (Business, IT) Architecture to support business processes, with IT processes (aggregated as services), applications and infrastructure.

(Daud Santosa, Chief Technology Officer and Distinguished Chief IT Open Group)

“Deliver Business Value with IT” is an extremely solid piece of work that comes across as the A-Z reference of how to execute and implement IT strategy from a CIO level perspective. The reader will learn robust approaches to deliver services designed to support IT and Business drivers. The perspective that Martin spells out permits an overview of how to leverage existing frameworks but also to effectively support the execution of an IT Strategy aligned with the Business Strategy.

(Jean-Louis Leignel, Ex CIO of the Schneider Electric Group ; past vice-chairman of ISACA (Information System Audit and Control Association), of ISACA’s IT Governance Committee and of the AFAI association (ISACA’s french chapter))

“Deliver business value with IT” gives an excellent practitioner’s view on how to realize value from IT investments. Martin successfully introduces the core theories and practices regarding this topic that recently had a lot of attention from both academics and practitioners. The material in his book also gives for CIO’s a good overview of the most popular IT governance and IT management frameworks including the relative new ones such as ISO 38500 and COBIT 5. This publication may help CIO’s and senior IT people to better understand that the only goal of IT is to support the business and that it is the business that ultimately will make profit from developed applications.

(Prof. dr. Wim Van Grembergen, University of Antwerp & Antwerp Management School, Information Technology Alignment and Governance Research Institute)

“The focus that Martin takes in “Deliver Business Value with IT” will help in tackling the seven main non-technical challenges any CIO or other senior IT business leaders will face: 



1. How and what should I communicate to whom in what way? 


2. What to think of when it comes to competences needed to provide my IT services?

3. How to provide the best value at the best cost? 


4. What to think of when ensuring efficient and effective delivery of projects?

5. How to establish a sourcing strategy and determining how to manage your vendors? 


6. What are the best practices for managing my operations, and what to think of?

7. How can I best scan for and analyse emerging technologies? 



The approach taken utilizing basic business management principles and applying them to how to run an IT department are explained clearly, and takes this publication above and beyond the standard publication proclaiming to ‘run IT as a business’. The 2 key trends identified in the publication for the CIO to focus on of “Differentiation” and “Cost” are a perfect example of this. 



Further to this the focus and examples of non-technical KPIs used, provides a good framework for the CIO to communicate the state of how services are provided and how the company is maximizing its value of their IT assets.” 



(Alex van der Kruit, is a senior IT executive with extensive experience in building and leading service organisations, and directing change management initiatives for leading global corporations. He has held positions such as Service Delivery Director at CSC, General Manager IT at Swedish Match, and is currently Business Systems Manager at Toyota Material Handling Europe)

“Deliver Business Value with IT ” is spot on. The role, use, provisioning, and expectations for IT are going through profound changes across the globe. The enterprise is demanding a higher velocity and more agile access to IT capabilities. Users are dismayed that they have better technology at home than they get in the business. IT is increasingly a part of or needed in direct support to the enterprise’s products and services. Stakeholders expect immediate, seamless access to transaction capability, information and analytics in their increasingly mobile work environments. IT leadership requires a refresh of approaches, thinking and management practice to meet these new challenges; thus the value of the contribution of “Deliver Business Value with IT”.

(Jerry Luftman Ph.D., Professor & Managing Director Global Institute for IT Management)

“I like Martin’s practical approach of IT strategy. With his new book “Deliver Business Value with IT”, he is helping us work on actual paradigms we can find in today’s organisations like how to find a business foundation for technology supported undertaking while using state of the art technology”

(Olivier Neau, has held IS & IT Leadership roles and is today the Business Systems Director at Amcor Flexibles)

“Deliver Business Value” with IT has for objective to set and influence the direction that the IT business relationship will take over the next few years.

“Where traditional IT management focus on management & amortisation the approach “Deliver Business Value with IT” spell out demonstrates the way to the future position of the CIO as de guardian of effective investments providing innovative services to the business by new enabling technologies. The approach focuses on Enterprise Architecture as a way of managing changes in business processes and their IT support services. Competitive advantage in business depends directly on agile business processes and their support by IT. CIOs often struggle with legacy application due to the fact that their flexibility has disappeared. New emerging service delivery models such as SaaS, as PaaS or as IaaS provides an opportunity to reintroduce flexibility to IT services. As stated “Deliver Business Value with IT”, technology evolution does not free up the CIO from his role but in the contrary asks for even greater understanding of the new enabling technologies and how they can support efficiently the business processes. Required skills are shifting from in house server operation to the management of virtual servers provided by external suppliers. The end-to-end service delivery still remains under the responsibility of the CIO. And companies most valuable assets, knowledge and information, getting distributed over the cloud, require higher security measures.

“Deliver Business Value with IT” correctly states that the value of IT is even growing over years and becomes the beating heart in the Business processes. Efficiency and effectiveness are more than ever the key concepts of IT management driven by the business needs. By bridging the key elements of best practice IT management Cobit, ITIL, Togaf, COSO, … he provides us with an excellent approach to IT management of the 21 century.”

(Bjorn Gronquist, Audit of IT Governance and Cobit compliance, he has also held the position as Chief Security Officer & Enterprise Architect @ a Capgemini Group Level)

” I am honored to have the opportunity to review “Deliver Business Value with IT”, which I found to be very comprehensive and to the point. With the proliferation of public form of Cloud Computing, CIO’s are threatened of their survival in the corporate world. Business units can readily meet their compute needs by purchasing services directly from service providers without using IT. These services come with predictable cost at given service levels with high degree of agility. IT organizations, on the other hand, are order takers. Martin’s publication on designing, building and running an effective IT Strategy to meet business needs was developed to help CIOs create business value by addressing the following mega IT challenges:

1. How to transform IT from an order taker to a product and service organization;

2. How to make IT more agile to create value from a time-to-market perspective;

3. How to develop product and services that are fully aligned with business needs and, then, offer them at predictable cost with given service levels

4. How to provide effective IT Governance. There will be times when it will be more effective to buy services directly from Service Providers as opposed to building them in house. But those decisions should be made in a more methodical way. But, this will require for IT to administer a very effective and sound IT governance process. IT should be the keeper of the product and service catalog.

“Deliver Business Value with IT” provides an excellent opportunity for CIO’s to develop an effective IT Delivery model. Martin, thanks again for giving me the opportunity to review your publication. You really have done an excellent job with this publication. Good luck”

(Rajesh Kumar, is a senior IT executive specialised in cloud, IT Transformation and IT Financial Management. He has held positions such as SVP Bank of America, IT Infrastructure and Finance and Director, Rackspace).

““Deliver Business Value with IT” is a comprehensive, concise and KPI focused publication. I have always agreed with the fact that IT services are a profit center. I call this “a business within a business” in actual fact a component of the business’ federation of services. The CIO must only be a supporter and a facilitator who relies on architecture services to justify roadmaps ans business IT strategies. Unfortunately, and is not only in my experience, many CIO’s emerge from project management backgrounds and lack the wealth of knowledge the paper so nicely describes. CIO’s would ideally come from a certified architecture background or subscribe to the approach and methodolgies suggested in the book. I would dare to suggest that specific charters must be defined and accepted for every role as part of governance. Many thanks for the opportunity to review this publication.”

(Gabriel Maties, Enterprise Architecture Manager, Gala Coral Group).

“A pragmatic approach to align IT initiatives to the business strategy and business objectives with the ability to measure the outcome (KPI’s). I particularly appreciate Martins capability to provide a metamodel of common IT frameworks as steps of the execution of the IT Strategy: – Deliver IT services, – Ensure delivery capability (Governance), – Coherence (Architecture) and Security.”

(Romain Hennion de Thyses, Governance and Architecture Director, Global Knowledge, VP ITSM France).

“Information Technology has been a fundamental asset to excel in business performance. “Deliver Business Value with IT” is a new way of providing practical ideas to CIO and CEO about the extent to which cutting-edge IT such as Cloud Computing can deliver business value to customers.”

(Mohamed Hédi CHARKI, PhD, Associate Professor, Director of the MSc Strategy & Organization Consultancy EDHEC Business School, FRANCE)

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