“Don’t forget to sell shirts and shoes.”

If I had a say, I would name Kevin “Man of the Year”. Good to see someone with good business logics that brings value and has a focus that is to improve something that is performance focused with a “problem to solve” and bring value to his clients rather than the “we are going to disrupt something that we in most cases did not understand in the first place but might be able to raise some cash for”. Please find the full article @ http://www.washingtonpost.com/business/on-small-business/when-we-were-small-under-armour/2014/11/11/f61e8876-69ce-11e4-b053-65cea7903f2e_story.html

Salesforce have spent 5 BN in marketing for a turnover of 9 I wonder what Kevin would have been able to do if he had that money, my guess is that he would not need it…

The (US) VC game “if we can bet on a large enough number of winning horses that is companies that makes it to an IPO” has brought a number of advances and even more so when the focus is on customer value and there is a problem to be solved.

Much to often I see a lack of focus in the area of corporate IT. The role of the CIO is to ensure that the business is able to deliver products and services to clients and on time within and acceptable price range. “Digital” often resumes to “How to better market products and services” to support the Chief Marketing Officer and should be a part of that delivery capability.

Bottom line: I would invite you to ask “what problem do I solve?”!

Kevin makes money when he sell shoes and athletic equipment. What is the objective of your business and how does the IT department support this effort?

My latest book ”Deliver Business Value with IT” focus on how to execute the business strategy supported by IT and demonstrate how we do this: Deliver Business Value with IT (the book) @ Amazon http://www.amazon.com/dp/B00FOQ6T46

WHAT THE REVIEWERS SAID: “ The “Deliver Business Value with IT” series is an extremely solid piece of work that comes across as the A-Z reference of how to execute and implement IT strategy from a CIO level perspective. The reader will learn robust approaches to deliver services designed to support IT and Business drivers. The perspective that Martin spells out permits an overview of how to leverage existing frameworks but also to effectively support the execution of an IT Strategy aligned with the Business Strategy.”

“The focus that Martin takes in the “Deliver Business Value with IT” series will help in tackling the seven main non-technical challenges any CIO or other senior IT business leaders will face:

1. How and what should I communicate to whom in what way?

2. What to think of when it comes to competences needed to provide my IT services?

3. How to provide the best value at the best cost?

4. What to think of when ensuring efficient and effective delivery of projects?

5. How to establish a sourcing strategy and determining how to manage your vendors?

6. What are the best practices for managing my operations, and what to think of?

7. How can I best scan for and analyse emerging technologies?

The approach taken utilizing basic business management principles and applying them to how to run an IT department are explained clearly, and takes this publication above and beyond the standard publication proclaiming to ‘run IT as a business’. The 2 key trends identified in the publication for the CIO to focus on of “Differentiation” and “Cost” are a perfect example of this.

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“Don’t forget to sell shirts and shoes.”

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