Martin Palmgren, EVP .COMMUNICATE – Deliver Business Value with IT
CONTACT: firstname.lastname@example.org (mail) / + 33 (0)6 30 35 11 96 (mobile) / martin.palmgren.communicate (skype) /
On the Author
Martin Palmgren is a seasoned Senior Business / IT Strategy and Transformation Executive that has addressed Strategy formulation and roll out for fortune 500 businesses internationally with a focus on how to ensure that the business strategy and objectives are supported by IT with an effective IT Strategy and Governance (that is how do we support business objectives and processes leveraged by IT and an effective IT strategy).
Martin is an expert in “how to deliver business value with IT” where he works with both Business and IT Executives to reach this objectives and has delivered best in class practice with major actors in the Pharma, Bank, Manufacturing and Insurance Sector to articulate the “IT Business Model” “This is how we deliver effective IT services to the business” and the “Business (IT) Value proposition” “This is how we support business objectives with services in a time to market perspective”. He has over the last 2 years also addressed how to build an effective “Cloud Business Model” to take full advantage of the flexibility and cost advantage that new cloud solutions permit to improve “Time to Market”, “Cost Effectiveness” and “Cycle Time”.
Martin has accompanied a number of IT consulting companies and editors in their “Go to Market” with Client acquisition, (Large) Account Introductions, Alliances (notably with BIG 5 consultancies), Market Position (Forrester, Gartner, Bright Talk) and position of the “Value Proposition” (discovery, competitive analysis of market offerings, road map to realign solutions portfolio and transform sales and delivery operations, develop new market strategy and execution plans, and drive sales transformation, acquisition of smaller actors).
He is an international thought leader and visiting professor at some of France’s top business schools, notably EDHEC where he intervenes on Innovation, Business Model Innovation, Strategy, IT Strategy (Execution), IT Governance, IT Sourcing, Cloud (Sourcing). He holds a Master in Finance from the University of Gothenburg.
Martin is trilingual Swedish, English, French and fluent (operational) in German and Spanish.
The upper part of the clients that I speak to feel that there is a lack of actionable articles and publications that help to bridge the gap between the execution of the business strategy, business objectives and how IT can be used to support the latter to deliver business value. This is also the reason why I decided to put forward an execution centric material that has for objective to if not entirely bridge the gap between IT and the business provide Business and IT Decision makers the necessary common language to move forward in the same direction (pointing fingers is rarely productive).
The execution of the defined business strategy is often a mystery (missing link) both on the Business and the IT side. The truth is that regardless of how well the executive team draws out the strategy in the boardroom the bottom line is that the business initiatives that were supported by clients succeeds, those not supported by clients (that do not get it) fail and disappear.
The CIO and IT department hence needs to support the run of the current business activities as well as new emerging initiatives that will eventually form the business strategy. The cloud (internal or external) would be particularly well placed to develop new services that can then be institutionalised as the success of the initiative is confirmed.
The CIO and IT Department that sit around and wait for the Business Strategy to be formalised to build an IT strategy and vision might not make the 18 months magic mark. The IT Bottom line is that the IT Strategy should support business objectives, with new technology as needed as the IT department delivers effective IT Services and innovative technology solutions to improve competitiveness, demonstrated and articulated.
IN SHORT: In order for the CIO and the IT Department to position as premium provider of IT services and focus on value to cost we need to understand the Business (IT) Strategy and how the IT department can deliver effectively to business objectives, that is to deliver business value with IT.
– What is the Business’s strategy and plans?
– What is the current business model that IT has to support?
– Where could IT make a significant impact on the business?
– Are there any further opportunities to use IT?
– How can we leverage IT in a “Time to Market”, “Cost Effectiveness”, “Cycle Time” perspective?
On the “Deliver Business Value with IT” series (Publications)
WHAT THE REVIEWERS SAID: “ The “Deliver Business Value with IT” series is an extremely solid piece of work that comes across as the A-Z reference of how to execute and implement IT strategy from a CIO level perspective. The reader will learn robust approaches to deliver services designed to support IT and Business drivers. The perspective that Martin spells out permits an overview of how to leverage existing frameworks but also to effectively support the execution of an IT Strategy aligned with the Business Strategy.”
(Jean-Louis Leignel, Ex CIO of the Schneider Electric Group ; past vice-chairman of ISACA (Information System Audit and Control Association), of ISACA’s IT Governance Committee and of the AFAI association (ISACA’s french chapter)).
“The focus that Martin takes in the “Deliver Business Value with IT” series will help in tackling the seven main non-technical challenges any CIO or other senior IT business leaders will face:
1. How and what should I communicate to whom in what way?
2. What to think of when it comes to competences needed to provide my IT services?
3. How to provide the best value at the best cost?
4. What to think of when ensuring efficient and effective delivery of projects?
5. How to establish a sourcing strategy and determining how to manage your vendors?
6. What are the best practices for managing my operations, and what to think of?
7. How can I best scan for and analyse emerging technologies?
The approach taken utilizing basic business management principles and applying them to how to run an IT department are explained clearly, and takes this publication above and beyond the standard publication proclaiming to ‘run IT as a business’. The 2 key trends identified in the publication for the CIO to focus on of “Differentiation” and “Cost” are a perfect example of this.
Further to this the focus and examples of non-technical KPIs used, provides a good framework for the CIO to communicate the state of how services are provided and how the company is maximizing its value of their IT assets.”
(Alex van der Kruit, is a senior IT executive with extensive experience in building and leading service organisations, and directing change management initiatives for leading global corporations. He has held positions such as Service Delivery Director at CSC, General Manager IT at Swedish Match, and is currently Business Systems Manager at Toyota Material Handling Europe)
Mats Hultin, CIO Saab Defence and head of one of the most business centric IT organisations that I have seen consider “Deliver Business Value with IT” as a toolbox that all CIO’s or IT Executives would like to have at hand and consult on a regular basis as they start to Design, Build and Run Effective IT Strategy execution to business needs.
Within the frame of the “Deliver Business Value with IT” series we propose a number of workshops with the purpose to ensure that IT supports Business Objectives:
We ensure that IT supports the run and emerging business initiatives:
We Articulate the Value propositionwith a storyboard:
We ensure to meet Time to Market, Cost Effectiveness, CycleTime both on the business and the IT side:
We Connect information:
IT support Business Objectives:
We Deliver effective business strategy execution:
The roadmap reflects stakeholderexpectations:
The ServiceStrategy support Business Drivers:
End to end industrialisation of business processes:
We ensure that The Business Strategy is executed by IT:
We Confirm business vision:
We Articulate the Business Value Proposition:
Deliver the Business Architecture:
Translate the Business Vision to an IT Vision:
Set the IT Value PropositionBaseline:
We Draw the Roadmap:
We Design the IT Value Proposition:
We Build the IT Value Proposition:
We Perform Effective IT Governance:
KEYNOTE + WORKSHOPS
Design, Build and Run an Effective IT (Service) Strategy to Business Needs
A one day Introductory workshop (Keynote) based on the material that can be found @: Design, Build and Run an Effective IT (Service) Strategy to Business Needs
Get Your Cloud Strategy Right
A 3 days workshop based on the material that can be found @: Get Your Cloud Strategy Right
Please find an example of the result delivered within the frame of a 3 days workshop with student with little knowledge in IT based on the same material:
How to leverage the IT Strategy with the Cloud
Build a roadmap for demand or cost driven implementation
How to cloudsource effectively
How to leverage the cloud
Leverage Business Strategy Execution with IT
A 3 days workshop based on the material that can be found @: Leverage Business Strategy Execution with IT
Logics for IT Sourcing (Internal, Shared service center, Out, Cloud)
A 3 days workshop based on the material that can be found @: Logics for IT Sourcing (Internal, Shared service center, Out, Cloud)
Build an IT Service Strategy Leveraged by ITIL V2 & 3 Design – Spell out IT Activities from a Demand and Supplier Side
A 3 days workshop based on the material that can be found @: Build an IT Service Strategy Leveraged by ITIL V2 & 3 Design – Spell out IT Activities from a Demand and Supplier Side
Build an IT Service Strategy Leveraged by ITIL V2 & 3 Build – Set IT Processes and Key Performance Indicators
A 3 days workshop based on the material that can be found @: Build an IT Service Strategy Leveraged by ITIL V2 & 3 Build – Set IT Processes and Key Performance Indicators
Build an IT Service Strategy Leveraged by ITIL V2 & 3 Run – Aligned to Described ITIL Activities and Processes
A 3 days workshop based on the material that can be found @: Build an IT Service Strategy Leveraged by ITIL V2 & 3 Run – Aligned to Described ITIL Activities and Processes
Other workshops available:
How to Build a CIO Office (3 days)
CANVASSED in a Business (IT) Strategy Canvas: Business Vision, Architecture (3 days)
CANVASSED in a Business (IT) Strategy Canvas: IT Vision (3 days)
CANVASSED in a Business (IT) Strategy Canvas: Baseline, RoadMap (3 days)
CANVASSED in a Business (IT) Strategy Canvas: Design, Build, Transform (3 days)